Molly Hiebert
Business Designer & Creative Strategist

Hi there!

I'm a business designer and creative strategist based in London. I work with innovation-driven founders, leaders and teams at moments of complexity - when things feel stuck, messy, or unclear. Through collaboration and design-led thinking, I help teams unpack challenges, explore strategic possibilities, and make smart and creative decisions to cut through the noise and design what's next.

Check out the types of projects I worked on

Innovating for feeling
In an era of overstimulation, what's truly considered captivating? This research explores how the emerging science of neuroaesthetics can reshape innovation itself. Blending emotional resonance and embodied experience with the proven Double Diamond model, a first-of-its-kind framework was developed that brings beauty, meaning, and depth to the innovation process.
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Nike: Rethinking the box
Nike set out to tackle the global challenge of packaging waste with a bold idea: One Box. A sleek, sustainable shoebox designed to ship on its own, eliminating excess packaging. But how do you launch a sustainability initiative that’s both impactful and emotionally resonant? This question guided our core objective: craft a strategic approach that not only supports the planet but also strengthens Nike’s relationship with both loyal fans and new audiences.
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Adidas: Cutting
through the noise
With the 2026 FIFA World Cup set to dominate global attention, Adidas sought an exclusive and culturally resonant giveaway to stand out in stadiums and fan zones. I led the development of a bold product concept that merged strategic insight, trend relevance, and strict compliance – designed to elevate fan experience and amplify brand presence on the world stage.
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Central Saint Martin's Showcase
As communications and creative lead, I guided the development of Emergence – the final showcase for Central Saint Martins' Master’s in Innovation Management. Tasked with making the abstract tangible, we crafted a bold visual identity and communication system that embraced ambiguity while delivering coherence. The resulting showcase turned complexity into connection, inviting visitors into a layered, systemic experience of innovation in action.
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Nike: Designing for digital
Nike’s mission to serve every athlete demanded a digital experience as diverse as its audience. Tasked with uncovering how users navigate Nike’s digital shopping touchpoints, we dug deep into app and web behaviors to spotlight meaningful opportunities for improvement. The result included actionable insight tear sheets and a robust playbook that empowered UX teams to create more inclusive, intuitive, and impactful journeys, one digital touchpoint at a time.
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